Olympic champion Mo Farah is usually the subject of praise and adulation wherever he sets his foot since winning a pair of gold medals at the Olympic Games last summer, but landed in hot water this week after uploading video footage of his visit from his smartphone on to Twitter.
Rules state that phones must be switched off during play to avoid disturbances for one thing, and to ensure there is no threat to the BBC's position as the rights-holders for another.
A spokesman for the All England Club said it was looking into the matter, and future guests to the Royal Box may be subject to a reminder on the rules.
Farah himself is unlikely to face a punishment, and in his tweets mentioned that he had had a really good time. He was spotted swapping poses with Strictly Come Dancing presenter Bruce Forsyth during the day, and moreover witnessed some incredible tennis, culminating in the shock exit of Roger Federer from the tournament.
Commercial director for the All England Club Mick Desmond had said in the run-up to the tournament that it would continue to ban items like iPads and smartphones on courts.
"On the show courts, we have to respect players," Desmond said.
"We don't want people holding up iPads on Centre Court trying to take photographs," he said. "We also have to respect the rights of our broadcasters – they have exclusive rights on the pictures that come from here, and the content. We have to respect players and respect our live broadcasters, but at the same time give a digital experience around the grounds."
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