Tuesday, 2 July 2013

Tension in Munich as new signing Gotze causes marketing ambush during unveiling

Backlash: Mario Gotze played all 90 minutes for Borussia Dortmund against Real Madrid on Wednesday

Global kit manufacturers Adidas and Nike have suffered a new falling today following Bayern Munich’s unveiling of Mario Götze and Jan Kirchhoff at the Allianz Arena. 


Adidas are the long-standing sponsors of the European Champions, and even hold a 9.1 per cent stake in the club, while the sportswear giant's CEO, Herbert Hainer, is a member of Bayern's board.



But Gotze too has a sponsorship deal with American sportswear and equipment supplier, Nike. He even appeared in an advert for the new Nike Green Speed II alongside superstars like Eden Hazard, Raheem Sterling, El Sharaawy and Theo Walcott late last year..



Bayern, Adidas and the whole world watched Gotze turn up to his official unveiling in a Nike t-shirt. 

Tthe German sportswear company have hit back at the pictures of £32million Gotze, as only Adidas should have a presence at what they deem an 'official Bayern Munich function'.

“The images of today’s press conference with Mario Götze negatively surprised us,” said Adidas spokesman Oliver Brüggen “Contractually, of course, that behaviour is not permissible, as it was an official Adidas sponsored event at Bayern Munich.”



Bayern’s media director Markus Hörwick has since been forced to apologise for Götze’s actions, saying: “We have already called for Adidas and we apologise that this has happened. Mario Götze is entitled to wear Nike football boots in games, but of course he has at official events such as the presentation he should have met the requirements of our kit manufacturer… We have assured Adidas that this will not happen again.”





Whilst Götze courted much of the media’s attention for his Nike faux pas, defender Jan Kirchhoff also failed to get off scott-free for his actions, with the new Bayern centre-half later telling reporters that his NIke shirt was the first piece of clothing he grabbed out of his bag.

326810 seryj  najk  nike  adidas  adidas 2600x1600 (www.GdeFon.ru) Adidas accuse Nike of pulling a PR stunt as Götze & Kirchhoff are unveiled at Bayern Munich















This was ambush marketing, right?

2 comments:

  1. As in see confirm Ambush Marketing and murder...chai!!!

    ReplyDelete
  2. Always pay attention to new Bayern football shirt, and collect it. Support Bayern and love my Bayern football shirt http://www.wysjg.com/bayern-munich-c-1_2/

    ReplyDelete